Today’s guest is Paula Thomas. Paula is the creator & host of “Let’s Talk Loyalty”, an industry podcast that is dedicated to loyalty marketing professionals. With over 134 episodes in only 2 years she has established herself as a prominent voice in the loyalty marketing industry. In addition to over 20 years of experience delivering tangible results for some of the world’s largest brands such as O2, Avios & The entertainer group.
During this episode we discuss what loyalty marketing is and the mindset behind it, we talk about how the industry has evolved and what the future looks like & the rise of podcasting for brands and why the power of the voice has become so important to engage with your audience.
And the last message she wanted to share with everyone is “feel the fear and do it anyway & that there has never been a better time to start a podcast”